Eco-boost Experience

  • Year: 2014
  • Category: Game / Installation
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Faster than Fast

When our friends Imagination approached us with a very tight brief and timeline to produce a game based installation for the Detroit Motor Show, we seized the opportunity like we do with any ambitious challenge.

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Working with imagination’s creative team in the US and production team in the UK, we helped devise appropriate interactions and ultimately develop a fully networked multiplayer arcade style game for their client Ford.

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20’000 play sessions

The end result of our condensed technical effort was a fully playable, bespoke racing game engine which featured a 4 player competitive arcade style game experience, a unique wobble board interface to control your car (a droplet of fuel). It registered over 20,000 play sessions across a few days and was deemed a success. Using Unity allowed us to create something pretty spectacular and engaging in a short time frame which had gloss and substance.